June 29, 1999 – Sponsored by Cheung Kong (Holdings) Ltd and Hutchison Whampoa Ltd, and produced by internationally acclaimed director Gu Chang-wei, the “Knowledge Changes Fate” mini-documentaries have won three awards at the 1999 4As Creative Awards Presentation.
The awards presented were Gold Award for Best Promotional Film, and Silver and Bronze Awards for Best Chinese Copy in the Craft Awards.
The 1999 4As Creative Awards Presentation is one of Asia’s most prestigious awards of its kind. The judging panel includes senior creative directors of leading international advertising agencies from all over the world, including those from China, Japan, US, Denmark and United Kingdom.
“Knowledge Changes Fate” is a 40-part mini-documentary series aiming to promote an important concept, ie. knowledge helps change the fate of individuals and improve the well-being of the community. The idea of producing this documentary originated from Mr Li Ka-shing, Chairman of Cheung Kong and Hutchison, reflecting his strong belief in the vital importance of education and knowledge.
The mini-documentaries were aired on Hong Kong’s TVB Jade in the months of May and June, and have been on air every evening on CCTV in Mainland China since February. Cheung Kong and Hutchison are considering to produce a VCD and a book about the series so that the message of “Knowledge Changes Fate” can be passed on in an even wider scale.
